Участник:LouiseCollings

By the turn from the 20th century, amateur advisors and publications were increasingly challenging the monopoly that this large retail companies had on decor. English feminist author Mary Haweis wrote several widely read essays from the 1880s where she derided the eagerness which aspiring middle-class people furnished their houses in line with the rigid models wanted to them from the retailers.[10] She advocated the average person adoption of the particular style, tailor-made to the person needs and preferences in the customer:

"One of my strongest convictions, and one with the first canons of fine taste, is our houses, such as fish’s shell along with the bird’s nest, must represent our individual taste and habits.
The move toward decoration as being a separate artistic profession, unrelated for the manufacturers and retailers, received an impetus using the 1899 formation on the Institute of British Decorators; with John Dibblee Crace as the president, it represented almost 200 decorators about the country.[11] By 1915, the London Directory listed 127 individuals trading as interior decorators, ones 10 were women. Rhoda and Agnes Garrett were the 1st women to coach professionally as decorators in 1874. The importance of their focus on design was regarded back then as over a par your of William Morris. In 1876, their work – Suggestions for House Decoration in Painting, Woodwork and Furniture – spread their tips on artistic home design to a wide middle-class audience.[12]

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