The Fundamentals Of Online Search Engine Optimization

One of the best ways to gain extra exposure to your website is by writing quality articles. Once you have good articles written that are relevant to your website, you can submit them to the top article directories. With a simple search through Google, you will find many lists that will tell you the top places to submit your article.

Search engines rarely use the keyword Meta tag: Google ignores it completely. However, it doesn't hurt, and can help in a small way. Include your brand name and your own name. That way some engines might show your pages if somebody is looking for your name. The other Meta tags have no SEO value, and do not help to improve your search engine ranking whatsoever.

I write 'pages' deliberately, because Google and the other main search engines list web pages, and not entire domains. That means that every single page in your website should be optimized in the same way: each should contain every single one of the SEO techniques listed below.

Here is how to use this search engine optimization and Marketing to get higher in Google. First find Web of 2.0 properties Google Loves. Examples Squidoo, Hubpages, Wetpaint, Weebly, Blogsome, to name a few. Also look for sites that use open source and WordPress MU platforms. Google ranks these sites high, loves what they offer and the Search Engine Optimization never could be easier.

Plan Your Content: Before you develop your site, make a list of all the possible search words and phrases you think a potential customer would use to locate your website. A research tool such as WordTracker can help you in this process. Write compelling, professional marketing content for your site that is rich with these search words and phrases, especially on your home e page. Make pages about 250 words. Tip: Hire a professional web copywriter to write your site content.

If you don't know anything about HTML, consider learning even just the basics of the language so that you will be able to use meta-tags to improve your search engine positioning. Titles in particular can affect your page ranking, so make sure you do the necessary coding to increase your chances of getting better page ranks.

search engine news Message 2 should be delivered the next day, and should offer another benefit, perhaps a testimonial, and then direct them to read the content at the "Sign up" page.

The next web segment of your sales funnel is the Sign Up page, and represents the action you wanted them to take all along. As such, this page needs to really "close the deal". You can't afford to back down or do this page second rate. The content on this page will account for 21% of the lost sales, of those that won't commit. Although this is an action page, you still have to remind them why they thought it was a good idea. Be prepared to recap each of your strongest selling points.