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Plus, these also make a very unique, luxury gift that will really be appreciated by the wine lover in your life. Chances are they'll be dying to tell you what they received each month and how they liked it.

Looking for something simpler? A one-off gift basket of beer can be equally as enjoyable, as is a gift certificate to a favorite brewpub or restaurant. For a fun day out, accompany him to a microbrewery and order up samplers. Or, if it's possible, gift him a tour of his favorite brewery. From the Budweiser brewery in St Louis Missouri, complete with its Clydesdale stables, to the Coor's brewery in picturesque Golden Colorado, you can see how America's most popular beers are made. At a local level, small craft brewers often offer brewery tours and tastings. Simply visit the National Brewer's Association website and you'll find helpful links to events, beer news and happenings all across the country.

You can also choose how long you want the membership to last. This allows you to pay up front for the cookie club membership rather than being billed monthly. Typically, cookie of the chicago t-shirt memberships are three, six, nine or twelve months and then they automatically end. This helps to prevent ongoing memberships due to forgetting to cancel it. It also makes gift giving simple since you can choose the price level you want to purchase.

When babies and young children are read to they are more likely to be successful in school and to develop a love for reading. Any time of day is a great time to read to children. Many experts agree that reading at bedtime offers a wonderful routine for children and parents. Each night before bed allow your child to select a book to read.

"I got you ABC, with the hope that now you'd get me XYZ - or let me go away with the guys - or exempt me from any household duties - or..." - you get the picture.

ONE: Review your menu of services. Do you just offer classes? Or do you also offer private sessions, yoga therapy, yoga coaching, yoga practice assessment, setting up a home practice, special reports on different aspects of living yoga, etc? What else could you offer them? How else can you serve them?

Or do you really need all those bells and whistles on your cable service? If you're paying for HBO, then do you also need a subscription to a Movie club where you get movies in the mail? There's definitely room for saving money here.

I like the idea of backend marketing because once you acquire a customer, you have an asset on your hands. Who knows how much your customers will be worth to you in the long term... they could be worth $300, $500, or even $1000 to you via the lifetime of your relationship with them.