Don t Call It An E-book
"Course." Instead of calling the sections "chapters," try
calling them "lessons." Presenting information as
instructional material also raises its perceived value,
because people are accustomed to paying much more for
seminars and classes than for books. A writer I know sells
120 pages of printed material, divided into eight lessons,
as a $295 course. The price includes feedback from the
instructor on assignments, which most purchasers do not get
around to submitting. Likewise, copywriter Joe Vitale has
charged as much as $1,500 for a limited-enrollment seminar
consisting mainly of five e-mailed lessons.
Terminology greatly affects how people perceive value. Call
something a "brochure" and no one will want to pay for it.
Call it a "booklet" and it sounds small and insignificant,
perhaps worth up to four or five dollars. Call your digital
document an "e-book" and people instinctively compare it to
tangible books and will pay no more than what they'd pay for
something they can pick up at the bookstore. Indeed,
according to Angela Adair-Hoy, co-owner of Booklocker.com,
the magical price point for e-books is just $8.95.
"Special report." In the business world, people will spend
much more money for timely business information or
instruction when it's called a "special report" than for an
"e-book." A dollar per page is not unusual -- $4.00 or
$5.00 for four pages, $97 for 90 to 100 pages. My research
turned up many even higher priced special reports, where the
author already had impressive credentials, such as $195 for
a 114-page report from usability guru Jakob Nielsen's firm
and $945 for a 245-page report on Russia's aerospace
industry from Jane's, a well-known U.K. security and
international affairs information company.
"Manual." Contrary to what you might expect, packaging
material in an old-fashioned three-ring binder or a copy-
shop coil binding, sent through the mail can also increase
the perceived value of information, compared with "e-books."
This can go for as much as several hundred dollars when it's
up-to-date, advanced professional knowledge not available in
bookstores, libraries or on the Web. Fancy packaging may
even lower a manual's perceived value because it counteracts
the implicit exclusivity of such a purchase.
More of this old world of Delhi can be caught at the many museums the city affords. The National Gallery of Modern Art at Jaipur House is a treat for all art lovers. The National Rail Museum is a good place to see how the railways have evolved in the country. The National Museum is home to relics and artifacts right from Indus Valley Civilization to the most recent items.
The cradle for the Sultanate and later on the Mughals, Delhi is home to an impressive number of monuments and structures that command awe and amazement from all their beholders. The most formidable of these is the Red Fort, a massive structure by the Mughals. It still stands as the largest monument in the city and the symbol of a free India. It is the site where the Prime Minister of the country unfurls the national flag. Another fort in Delhi that holds much importance is the Old Fort. It is believed to be the fort of the legendary Rajput King, Prithviraj Chauhan. It was later taken up by Sher Shah and Humayun, so the elements of each ruler are present in here. A victory tower by a Sultan here is also another structural gem that adds to the wealth of Delhi. The tallest stone tower in the world; it is an architectural genius from the ancient engineers. A famous iron pillar adorns the courtyard of the tower. The pillar is again a masterpiece of metallurgy. It is known to be there since the fourth century and is still rust free. Another noted monument from the great builders, the Mughals, is the Tomb of Humayun. It is believed to be the predecessor of the world famous Taj Mahal. It was after this that the use of the famous marble, domes and gardens came into practice. Jantar Mantar stands as one of the finest examples of the advancement of Indian Science in the eighteenth century. It is one of the many observatories built by Maharaja Sawai Jai Singh erected for making astronomical observations.
These luxurious flats in Gurgaon are built by some of the renowned builders, like Vipul Gurgaon in Construction Company. The real estate market in Gurgaon is like heaven for people who are working in real estate sector. It is estimated that in coming years the market price of Flat Gurgaon will increase from 10 to 15%. Some of the top builders in real estate sector which are making huge investment in Gurgaon are Ambience, Parsvanath, DLF, Emaar, Tata Housing, MGF and Vatika limited. These builders are expected to bring some residential flats in Gurgaon in some of the posh areas of Gurgaon like Golf Course Road, Sohna Road, Central park 2 and many more.
Home to people from all the parts of the country observing different religions and practices, Delhi is home to a good number of religious places too. A marvelous Italian structure here is the Church of the Sacred Heart. A famous church it is flooded by crowds during festivals. Another famous church here is the Cathedral Church of Redemption. It is known for hosting lavish concerts on festivals. A good number of Gurudwaras are also present in Delhi. The major gurudwaras here are the ones that were laid to commemorate the visits of the five Gurus to the city. A long reign of Muslims has brought a good number of mosques to the city. Some of them are architectural masterpieces and a heritage for the country. Jama Masjid, the largest mosque in the country is one of the most popular too. It is believed to house a hair from the beard of the Hazrat Mohammad. Another sacred pilgrimage here is the Hazrat Nizamuddin Auliyaa Dargah, the tomb of the famous Sufi saint. Distinguished temples in the city are Kalkaji Mandir, Digambar Mandir, Chattarpur Mandir, Lakshmi Narayan Mandir, ISKCON Temple and the Lotus Temple.
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